As you may recall, earlier this year there were serious considerations by Marvel Studios and Paramount to change the title of “Captain America: The First Avenger” to simply “The First Avenger” in many overseas territories, where the simple mention of the word “America” may make the poor indigenous population all afluttered and whatnot.
According to the NYTimes, after much deliberation and no doubt late-night discussions (not), the studios have come to the conclusion that only three countries, as reported earlier this year, will feature the truncated title of “The First Avenger” — Russia, Ukraine and South Korea.
So why didn’t the studios go all-out with the title change? Apparently “brand name” recognition. Go figure, Captain America has enough name recognition that removing him from the title might do more harm than good.
And let’s face it, they’re right — who else is going to go see a superhero movie anyway? Kids. Young people. And older people who grew up reading comics. If you’re inclined to avoiding a movie because it has the word “America” in the title, you’re probably not the kind of person who goes to see superhero movies in the first place.
Plus, it’s Russia and Ukraine. They’re probably the only countries who didn’t grow up reading American comic books. And South Korea? That country has been so rabidly anti-American Military that it borders on the fanatical.
I guess now we know where this trailer won’t go over very well…
-Beyond Hollywood
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